Engineering
How to structure metadata, rendering strategy, and performance budgets for a startup website that ranks and converts.
Most startup sites underperform in search because metadata is inconsistent across pages. Define title templates, descriptions, and canonical URLs early and keep them versioned in code.
Next.js route metadata gives you a clear place to manage this consistently. It is one of the fastest wins for technical SEO quality.
For pages that rarely change, static rendering improves consistency and performance. For highly dynamic content, server rendering may still be appropriate.
The key is not choosing one strategy everywhere. Choose the simplest rendering mode that supports your content lifecycle.
SEO is tightly linked to user experience. Add monitoring for LCP, CLS, and INP so regressions are visible after every release.
Set practical thresholds and treat sustained regressions as production incidents, not cosmetic issues.
Let's turn your business goals into a reliable first release.
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